2%, to a total of 17

Over the weekend, LVMH Moet Hennessy Louis Vuitton SA, the world’s largest luxury goods conglomerate, announced that it would increase its share in family-owned leather giant Hermes 14.2%, to a total of 17.1% stock ownership. LVMH, which owns such famous labels as Louis Vuitton, Marc Jacobs, Givenchy and Fendi, claims that it will not seek control of Hermes or board representation, but news of the sharp increase in the conglomerate’s ownership of the brand has many wondering if that will remain true for long. Luxury isn’t just a lifestyle, it’s also big business, and Hermes has been among the most profitable properties on the high-end mass market through the recent economic downturn. Part of the Hermes allure for many clients stems from the fact that the Hermes family still runs the company, even in this day of corporate fashion and massive conglomeration. LVMH doesn’t just buy up shares of luxury brands for fun, and although owning a chunk of Hermes stock is certainly a strong bet in today’s luxury market, one can’t help but wonder about LVMH’s larger goals. Although the company’s spokespeople claim that LVMH merely has its sights on being a longterm Hermes stockholder, luxury watchers would be advised to take that with a proverbial grain of salt. luoecon.uwcblog.com I have never denied or hidden the fact that I am a huge fan of Louis Vuitton. While the monogram line does not always tickle my fancy, I find Louis Vuitton to be one of the longstanding luxury brands left designing bags. Not every bag is a homerun, but there are plenty of great options every season. But if you do not want the glitz and glam, opt for the Louis Vuitton Epi Line. I have brought up the Epi line often, speaking of its ease of cleaning, lack of logos, and overall likability. The Alma comes in a classic shape, is light-weight, and available in an array of colors from the Epi line. Cassis, Ivoire, Black, Red, and Grenade are the colors available in the Louis Vuitton Epi Alma, the textured hand-held carryall which is a staple of the house. The bag is named after the Place de l’Alma, the grand Paris square at the end of Avenue Montaigne. The Alma features textured leather and is trimmed with smooth leather

According to a graphic design professor I had in college, the vast majority of the US population chooses blue as their favorite color, and it’s relatively uncommon to find someone that chooses differently. Before she shared this factoid with us, she went around the room and asked everyone in the twenty-person class what color they liked best. Indeed, 19 people said blue. I was the lone holdout – my favorite color has been red for a long, long time (when I was very little, it was black). And not just any red – more specifically, scarlet. Not quite dark enough to be maroon, but darker and richer than a fire engine. I am endlessly in search of bags (and anything else) that fit this criteria, and in my experience, a good red bag is unfortunately hard to find. Which is why I was so pleased to see the brand new Burberry Leather Satchel. Because of the nature of red pigmentation, in can be really difficult to get a rich color on leather and red bags often lack the pop that I desire. Not so with this purse, though – the red is deep and lovely (patent or glazed red bags usually have better luck getting this effect) and the bag’s design is simple enough to show off the great color econluo.blog.com I’m underwhelmed, and I hate being underwhelmed. I’m not a huge fan of Prada‘s Fall 2009 offerings, and I’m even less of a fan of Prada Spring 2010. So much so that it kind of makes my head hurt. Memo to the fashion industry: no one wants clear vinyl bags. No one. You guys tried this crap a few seasons ago and thought it would be cute, and they all ended up on the sale rack at the end of the season, and they didn’t even move particularly quickly once discounted. A clear, architectural hard plastic clutch meant to hold three things for a night out, a la Fendi‘s Spring 2010 presentation? That’s clear done well. But a vinyl gray-tinted clear satchel meant to hold the dreck of everyday life, like tampons and your ATM receipts? No thanks. Do not want. Ever. But that, with some jewels stuck to the top and a canvas tote or two thrown in for good measure, is basically what we got. Since Prada does such a big bag collection for every season, this is probably only the tip of the iceberg and several other non-runway mini lines will eventually surface, but if this is any indication of what’s to come, I’ll take a pass.

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